Welcome! This manifesto is here so that you know what to expect once you start reading after landing on this blog! 😀

Because of my background, I read almost anything that I find that is remotely related to marketing, or business, or being a professional or a creative person.

I realized that most of the information about marketing that you find online is trying to tell people how to quickly get rich, or how to have a lot of followers or sometimes it even includes at least one claim of the sort.

Everyone out there is providing content that focuses on hacks, shortcuts and distorted visions of what marketing really is about, or should be really about.

Here you will not find quick ways of making customers buy your products. The following are statements that match the type of content you will find here.

I started this blog to provide a different point of view. Marketing is not a magic wand. It doesn’t work like that, but there is still hope, don’t worry.

This is the Unusual Marketer’s Manifesto

1. Marketing should be ethical marketing: It is marketing that really cares about customers’ needs. It doesn’t look to deceive or trick customers into buying things they don’t need (see no.2).
2. Real marketing is against creating needs: there is a substantial difference between creating a need and making people realize there’s an easier way or a better solution available to them. A need in marketing is a problem that your customers have. If you want to create a need, it means that you want to create a problem to then solve it. This is not ethical marketing (see no. 1).
3. In marketing, we create win-win situations: marketing is a function of your business that looks to provide value, both for your company and for your customers. If your customers buy from you, they win because they get the value they wanted and their problem solved, and also you win in your business because you get value from customers in exchange.
4. Marketing also sees the bigger picture: marketing is not only concerned about the win-win of customers and the company of right now. It is not self-centered. Companies should also take into account other stakeholders and society in general. We are not just confined to our little microenvironment, but we operate in a larger one that we must consider both now and in the long term, no matter how far away we feel these are.
5. Marketing first concern should not be to grow, small and focused is better: most of the posts you will find are related to small businesses. The strategies and ideas that I present are aimed at helping these managers and owners succeed in an environment that is mainly dominated by larger entities. Corporations have access to more resources, so anything that can help make the competition a bit fairer should be implemented.
6. Marketing grows only while it is sustainable growth: not everything you do in your business should be aimed to endless growth. Many companies that grow to a considerable size usually end up losing touch with customers and society, and leaving the needs of them aside in order to pursue organizational or investor’s goals.

If you would like to know more about why I firmly believe that small businesses hold the key to a better future, get in touch with me in the section “contact”, and I will send you (for free, no strings attached) the key findings that I gathered when I wrote my book “The New Globalist Handbook“.

Alternatively, if you would like to download the screensaver with this manifesto, you can do so here.