News have spread that Facebook is making changes to its policies and it is becoming increasingly harder for businesses to organically get to their audience. This is in spite of your audience being fans of their business page.

If Facebook doesn’t make it easy to reach your own audience, how can you reach them, then?

One of the new additions to Facebook’s main strategies is that they are looking to encourage the creation of groups and communities within the platform.

You have to therefore think about how you can create value to your customers (and followers) within the context of an online community.

Some companies are introducing challenges within their Facebook group so that the engagement grows. The more value you offer, the more often your customers will check on the group and the more they’ll remember your brand as somewhere to go to anytime they are looking for … (add what value you are creating here).

Remember that within these online communities you can use all the capabilities of Facebook posts: images, videos, polls, and even Facebook lives. When you publish these posts in your group, you are sure that everyone within it will have access to it, instead of having a complex logarithm choosing for you what posts are shown to your followers or not.

Additionally, it seems that if your posts include links that take readers out of Facebook and on to other pages, they won’t show that post that often, as ideally they want users to spend as much time in the platform as possible. The longer you scroll, the more chances of seeing ads and clicking on them, therefore instead of including links, it will be more effective if you embed videos in your posts as often as you can.

Remember that video still works better than other types of posts, they are way more engaging and you can include much more information than in just text or even image posts, so take advantage of them! You don’t need to be an expert to create a video that works, but more on than in later posts!